the thing i love most about london fashion is how much the city supports its young designers. there's fashion fringe, vauxhall fashion scout, and of course the grand daddy of them all, fashion east. you know this shit is legit when gareth pugh, richard nicoll, jonathan saudners and louise goldin all made their debut here. with three designers with their own very different aesthetic, from the grunge minimalism of heikki sallonen, to felicity brown's ruffle explosion, and finally the complex tailoring of simone rocha, there was just as much diversity as it had creativity. i wish fashion east could be like a franchise and set one up here in toronto. because like i've said many many many times, the toronto fashion industry is fucking brutal.